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“The Customer Journey Is an Infinite Loop” – Autodesk’s Dusty DiMercurio
If you’ve been a content marketer for a while, you are intimately familiar with the concept of the customer funnel. Dusty DiMercurio, Autodesk’s Director of Content Marketing and Social Media, urges...
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Tips for Selling the C-Suite on the Power of Content Marketing from the...
Content marketing is not always an easy sell, especially if the C-suite or organization as a whole hasn’t utilized content much in the past. However, in order to succeed at content marketing, you need...
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Small Brands Have Big Stories to Tell, Says Skift’s Founder
“There’s something happening in the larger world, which is making ‘small’ become a big part of our lives.” That from Rafat Ali, CEO and founder of Skift, a platform that aims to change how the travel...
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How to Bring Narratives to Life: Insights on Storytelling and Strategy
Any brand can tell great stories, but that’s not enough for successful content marketing. In order for your content marketing to be effective, you have to have a strategy, a purpose, and a plan. That...
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A Movement, Not a Trend: The Power of Inclusive Marketing
There is something of an inclusive marketing movement happening. And brands that tout their exclusivity and focus on messaging to only a specific or perhaps elite demographic are missing out. Recently,...
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Fashion Content Marketing: Top Trends + Leading Brands
A content marketing strategy that incorporates the latest technology, creatively leverages social media, and distributes content in new ways that drive loyalty and sales is a must-have for today’s...
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What it Takes for Marketers to Thrive in the Experience Economy
Fueled by digital transformation, the experience economy has shifted the needs of businesses today. Once considered a “nice to have” element from a brand perspective, customer insight has become...
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How Brands Can Use Throwbacks to Evoke Nostalgia Among Consumers
Maybe it’s a smell, a song, a food, a toy or even a simple logo. Whatever it is, nostalgia triggers a connection in your memory so deep and special that you are transcended to a previous version of...
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How to Plan Your B2B Content Marketing Strategy
In the content marketing world, a lot of attention gets paid to top B2C brands doing amazing or flashy things, but content also has a huge (albeit less glamorous) role to play for B2B marketers as...
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A Guide to Facebook’s New Quality Rankings
Facebook’s reshaping the way it measures the performance of your ads: Its three new ranking metrics means you should rethink your social content strategy by focusing more on your advertising reach. Its...
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Why Citi Is Investing Big in Content Marketing: Insights from SVP Jenn Eldin
As Citi prepared to launch its new “Life and Money” hub and content marketing program, Jenn Eldin, SVP and Global Head of Content at Citi, shared an inside look at how it all came together at...
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How Capital One Uses Content Marketing Techniques in PR + Corporate...
You might not always equate public relations with content, but for Sukhi Sahni, Capital One’s Director of External Communications and PR, there’s a big overlap. Her team produces original content,...
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